Monday, January 10, 2011

Super Bowl 2011 Commercials

The 2011 Super Bowl is just four weeks away.  SB XLV will be played on February 6th at Dallas Cowboy Stadium.

Who will play that day? Well, who knows, but here's what is known about some of the commercials we are likely to see.

The most plentiful category is automotive. The eight sponsors in this grouping include Audi, BMW, Bridgestone, Chrysler, Hyundai, Kia, Mercedes, and VW. BMW is said to be returning to this event after a 10-year absence.

E-commerce also includes a number of sponsors. Among them will be Careerbuilder, CarMax,, E-trade,, and HomeAway Inc. GoDaddy will feature Danica Patrick again this year as well as Jillian Michaels from America's Biggest Loser.

Snacks and Beverages comprise the third large grouping of sponsors. This includes Anheuser-Busch, Coca-Cola, Mars Brands, Doritos, and Pizza Hut. Doritos is to again feature commercials produced in their managed contest method.

Rounding out the list we know so far are Skechers and Motorola. Motorola held details until the last moment in 2010, but it seems likely they will feature their latest Droid-based phone this year.

This is the largest audience television program of the year. As always, it entertaining to watch the commercials and to consider The Psychology of Advertising.

Copyright © 2011 by John Eighmey. All Rights Reserved.

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