Monday, September 13, 2010

Brand Personality

The successful BMW Mini Cooper shows people will forgo larger cars and pay well for smaller cars that possess desirable capabilities communicated with appropriate imagery.

Here's the latest Mini Cooper commercial, showing the car is both in tune with the times and a pleasurable experience.

video

The work was done by BSUR in Amsterdam.

Copyright © 2010 by John Eighmey. All Rights Reserved.

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