Spring Break

Spring break is just two weeks away. You are probably thinking this is none too soon, and your travel plans were set long ago.

Here is an instructive classic when it comes to tourism advertising.

Each sentence invites you to experience the culture of the place. Each sentence asks for the order. It was written by Mary Wells Lawrence.

Bill Taubin was the art director. His name is in the Art Directors Hall of Fame (1981).



Mary Wells Lawrence has written a book that is recommended reading for all students of advertising. A Big Life in Advertising was published in 2002.

Copyright © 2009 by John Eighmey. All Rights Reserved.