Front Row Seat

"Car drives down the road" is the stereotypical car commercial. But, the road to great advertising is to take a stereotype and break it.

Here's a front row seat on how that is done.



This commercial places you in the front seat not only by view, but also by the overheard conversation. You cannot help but be involved.

And, what you see takes your involvement to a visceral level. You really see the new Mini and you think about the car. Consideration begins.

This work was done by 19:13, an agency in Munich, Germany.

Copyright © 2009 by John Eighmey. All Rights Reserved.