Monday, March 23, 2009

Future Hopping

Comcast's new advertising campaign presents an idea-driven jingle. It tells the ways community members can benefit from the brand.

Many product features are shown. The idea of the jingle is to invite you to be "always dreaming, never stopping" and to leap into the future.

Leaping into the future is visualized in a highly creative manner by "future-hopping." Space-suited people happily hop to their futures bouncing down the information road using exercise balls with handles.

In the literature about memes and the cultural conversation, this visualization is called a "self-replicating" concept. It will be interesting to see what comes of future-hopping.

The campaign was done by Goodby, Silverstein & Partners, the San Francisco advertising agency.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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