Saturday, November 8, 2014

A Tale of Two

Airline advertising is destination advertising. The goal of this service is delivery, to a new time and place, to promise and possibility. Hopefully, to pleasure and success.

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Here we see British Airways calling our attention to two of the most wonderful destinations in the world. The commercial artfully presents the similarities and differences, welcoming the audience to step into each scene.

Political advertising is often a tale of two alternatives. Would that this genre of advertising could become as intelligent and respectful of the audience as this admirable airline commercial.

 Copyright © 2014 by John Eighmey. All Rights Reserved. 

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