Psychology of Advertising: Advances in Advertising Placement

Monday, April 2, 2012

Advances in Advertising Placement

It's not news that the precision of the Internet has dramatically advanced the productivity of advertising placement.

Here's an entertaining example in connection with the previous blog post about the Fiat 500 commercial that ran on the 2012 Super Bowl. A banner link to latest Fiat 500 commercial "House Arrest" has been appearing in the advertising banner location below the post.

That link won't be featured forever though, so here's the commercial for "archival purposes."

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Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.