Monday, February 6, 2012

What Advertising Can Be

On Super Sunday 2012 Fiat introduced us to the future of the muscle car.

video

Now, Detroit has been using sex appeal to sell cars for a very long time.

But, the metaphorical power of this wonderfully conceived and produced commercial reinvents advertising to car enthusiasts, and in so doing paves the way for the kinds of muscle cars the future may allow.

Despite all the hoopla about popularity polls, this is the 2012 Super Bowl any creative person would want to have on their reel. The commercial was done by the Dallas-based Richards Group.

Copyright © 2012 by John Eighmey. All Rights Reserved.



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