Saturday, December 11, 2010

Viral Vending

The latest work for the Mini Cooper in Canada is a manufacturer's dream.  It teaches everyone the product line.  

What a concept!

video

People on the street below can text to the outdoor projection to select the Mini model they want to see.  

In a return message, this interactive display invites them to a Mini site where they can become FaceBook fans.

This is a wonderful demonstration of creativity in advertising.  The idea leverages the intrinsic charm of the brand into an engaging activity that informs prospective customers about the product line and invites them into the brand community to take the first step to ownership.

Copyright © 2010 by John Eighmey. All Rights Reserved.

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