Monday, June 1, 2015

Advertising Problem Solution

Problem-solution is perhaps the strongest narrative approach in advertising. Show a problem in a compelling manner and anyone who shares that concern will pay attention.

The audience wants to know "what's in it for me?"

But, what if the solution is already within us?

That's interesting.

Beyond the public service appeal to drive safely, this commercial also has a selling idea. The car is presented from attractive angles of view, it is quick, it moves well, we like it's attitude. The car has a personality. It wants it's owner to be successful, to do the right thing.

Interestingly, advertising ideas are often predictive. Why shouldn't cars monitor driver behavior? Some might say the car would be over reaching, taking away their "rights." Others might be grateful, recognizing no one has the right to carelessly harm others.

This is admirable advertising.

Copyright © 2015 by John Eighmey. All Rights Reserved.

1 comment:

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