But, value-oriented advertising is nothing new on the American scene.
In 1956, General Electric ran an advertising campaign about the American economy. This GE magazine ad frames the ideals of the United States in an economic context.
The ad copy stated:
"We in America believe in high wages, high productivity and high purchasing power. They must occur together. One without the other defeats its own ends, but together they spell dynamic growth and progress."
In the 2014 Super Bowl, the Coca-Cola commercial celebrated the dynamic vitality of the diverse American society. Singing America the Beautiful in their own languages, youths of diverse backgrounds express their deep dedication to the dream that is America.
Advertisers of all kinds have an interest in an America that lives up to its economic and social promise. The campaigns by GE and Coca-Cola remind us all of the the promise of America, and that progress is truly our most important product.
Copyright © 2014 by John Eighmey. All Rights Reserved.