Tuesday, September 24, 2013

The Meaning of United

The actions of people as they come together in a musical performance may be the best example of the concept of community. Each person has a voice, yet works in a united manner with others so they may together reach a high ideal.

This is admirable advertising showing how the core values of a brand can reach out to attract and reinforce the brand community. And, the message is that people who work in a united manner can accomplish the highest goals.

This is a lesson with far reaching implications.

The United Airlines commercial was done by McGarry Bowen.

      Copyright © 2013 by John Eighmey. All Rights Reserved.

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