Friday, October 5, 2012

The "Jobsian Perspective"

Today Apple posted this video capturing Steve Job's vision.

The secret of Steve Jobs is to inform an insistent focus on what technology can be with human insights grounded in arts, history and social sciences.

The "fundamentals" of business success are not grounded in economic analysis, rather they reside in humanizing concepts and values.

For more on the psychology of advertising, please see Diversity and Communication Power.

                Copyright © 2012 by John Eighmey. All Rights Reserved.

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