Friday, March 11, 2011

Advertising and Polydactyl Cats

Polydactyl cats have a genetic mutation that gives them more than the usual number of toes on their paws.

What if the extra toes became opposable thumbs?

Would these cats turn pages of books and begin to read?

And, would they begin opening milk bottles for themselves?

video

In the past week, this commercial for Cravendale Milk has garnered over 1 million YouTube viewers.

It directs viewers to become followers and learn more at The Milk Matters website.

Copyright © 2011 by John Eighmey. All Rights Reserved.

Tuesday, March 1, 2011

Creating Creativity

Easter is just around the corner, four weeks away. This means we will be seeing Cadbury's annual delightful mixed metaphor advertising of rabbits, eggs, and chocolate. 

It all started, once upon a time, in the magical creative department of Young & Rubicam, New York.

video

This early 1980s commercial was the first of the "clucking bunnies."

It demonstrates a fundamental principle of creativity. You can't have a new idea, if you only have one idea. It is the collision of metaphors that gives this work its enduring charm and meaning.

Copyright © 2011 by John Eighmey. All Rights Reserved.