Psychology of Advertising: December 2010

Saturday, December 11, 2010

Viral Vending

The latest work for the Mini Cooper in Canada is a manufacturer's dream. It teaches everyone the product line.

What a concept!

People on the street below can text to the outdoor projection to select the Mini model they want to see.

In a return message, this interactive display invites them to a Mini site where they can become FaceBook fans.

This is a wonderful demonstration of creativity in advertising. The idea leverages the intrinsic charm of the brand into an engaging activity that informs prospective customers about the product line and invites them into the brand community to take the first step to ownership.

Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.