Monday, January 11, 2010

Welcome to the Psychology of Advertising

I began this blog on the Psychology of Advertising a year ago. The objective remains to provide observations about current events and point out helpful sources for thinking about advertising.

The blog is meant for anyone interested in advertising. People everywhere like to study advertising. In the past year, thousands of people in almost 70 countries have read one or more of the 75 postings.

The spring semester begins next Tuesday. I will again be teaching a graduate course called Psychology of Advertising. This course has a long tradition at the University of Minnesota. I will also be teaching 60 wonderful undergraduate students in a course that introduces them to account planning.

In the 1890s , Harlow Gale, a faculty member in the Philosophy Department, taught a seminar he called Psychology of Advertising. Today, Gale is acknowledged as the first person to conduct scientific studies of the effects of advertising.

So this Minnesota tradition continues next week. And, I am looking forward to posting observations here on this blog. Many postings will correspond with discussions that are taking place in class, but the postings will also be offered with the understanding there are many readers around the world.

Welcome to Psychology of Advertising.


  1. Prof. Eighmey,
    Best of luck with the new group of students. I learned a lot in your course last Spring and still check out the blog every once in awhile. I am currently doing Teach For America and teaching 5th grade math and science in Houston, TX. I hope all is well.
    - Joe

  2. Thanks Joe! Congrats on Teach for America, very important work!