Tuesday, December 8, 2009

Shareable Advertising

Hamsters are small and stout. They have little furry ears and short legs with wide feet. They have stubby tails that are bare.

They also are nearsighted, so hamsters benefit greatly from their good sense of smell and acute listening skills.

All this makes hamsters very attractive as creatures of the media.

It's a charming commercial, providing a surprising demonstration of the product benefit. This charm is also evident in the Zu Zu Pet craze.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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