Wednesday, November 18, 2009

Social Media Map

I spoke to the Edina Chamber of Commerce today about the growth of social media services and how businesses can successfully participate.

Here's one of my 20 slides. It shows my condensed typology for thinking about the dynamics of communication in the public sphere.

Conversations among consumers, stakeholders, and members of the general public have always been the forum where people make decisions about the products they buy, the policies they will support, and the life choices they make.

Now, the new social media have accelerated the dynamics. It is an exciting time to be in the communication business and many business opportunities present themselves.

Copyright © 2009 by John Eighmey. All Rights Reserved.


  1. Hi Dr. Eighmey! The glimpse at the typology has made me want to see more...any chance these are on slideshare?

  2. Agree, completely. While many might be crying because "the business of advertising is not what it used to be" the brave are looking into how to ride this wave or better yet, use it to create the next one. I'm interested in your presentation. Would you care to share it?

  3. Thanks for the suggestion. I posted the complete presentation on SlideShare. See link on upper right side of this page (the section called Find John Eighmey Online).