Here's one of my 20 slides. It shows my condensed typology for thinking about the dynamics of communication in the public sphere.
Conversations among consumers, stakeholders, and members of the general public have always been the forum where people make decisions about the products they buy, the policies they will support, and the life choices they make.
Now, the new social media have accelerated the dynamics. It is an exciting time to be in the communication business and many business opportunities present themselves.