Wednesday, July 22, 2009

Toyota Creates New Font with the iQ Minicar

Toyota is using the intersection of creativity, communication and cars to introduce its new iQ minicar to the European market.

An overhead camera was employed to film tracking lights placed ontop of the iQ minicar while it was driven in the patterns of the letters and symbols needed to create the new iQ type face.

It's an inventive way to create interest among the urban innovators who will lead the way to this car. You see the car and how easily it maneuvers. Then, if you are a creative person, you also want to download and use the font.

It was easy to download it. I'm sure the iQ font will make an appearance in at least one PowerPoint presentation next semester.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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