Friday, April 11, 2014

Creative Victories

My students all know Eighmey's Rules of Advertising. Number One is "For any piece of advertising to work, it first must be seen.  And, to be seen, it must be different."

"How different?" is always a good question.  Sometimes creative victories come in small packages.

This full page ad in a current national magazine shows the creative team won the day with their idea for this playful Easter-time recipe reminder from Jell-O.  Corporate clients usually go for the just the facts.

Congrats to the folks at CP+B.

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