Psychology of Advertising: July 2011

Thursday, July 14, 2011

Emotion and Social Media

Emotional response can play important roles in the motivation to elaborate (think) and the motivation to share.

One of the most admired pieces at this year's Cannes Film Festival was a short social media film called "We Miss You" produced for the World Wildlife Fund.

The film's director, Hanna Maria Heidrich, won the Best Film School Young Director Award. The film was also awarded a Best European Branded Short and Special Jury Award.

Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.