tag:blogger.com,1999:blog-5652435522560886368.post2559146646066075206..comments2022-10-25T02:59:03.648-07:00Comments on Psychology of Advertising: Reward Theory of CommunicationJohn Eighmeyhttp://www.blogger.com/profile/06307059277970950996noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5652435522560886368.post-11756439610592709232009-01-27T13:34:00.000-08:002009-01-27T13:34:00.000-08:00OK, TY!!OK, TY!!John Eighmeyhttps://www.blogger.com/profile/06307059277970950996noreply@blogger.comtag:blogger.com,1999:blog-5652435522560886368.post-70250199018280125082009-01-27T13:01:00.000-08:002009-01-27T13:01:00.000-08:00Fallon London also did one other Cadbury commercia...Fallon London also did one other Cadbury commercial in between eyebrows and gorilla featuring awkward airport vehicles racing into the night. Have a look http://www.youtube.com/watch?v=BGYMMsPg_METJ Ryanhttps://www.blogger.com/profile/00372848859057497295noreply@blogger.comtag:blogger.com,1999:blog-5652435522560886368.post-9140859146839096252009-01-27T12:18:00.000-08:002009-01-27T12:18:00.000-08:00That is always a good question to ask. Communicat...That is always a good question to ask. <BR/><BR/>Communication need not be literal to be highly effective, and the brand disclosure seems well timed in this case.John Eighmeyhttps://www.blogger.com/profile/06307059277970950996noreply@blogger.comtag:blogger.com,1999:blog-5652435522560886368.post-71556888570735535252009-01-27T12:04:00.000-08:002009-01-27T12:04:00.000-08:00while this and the previous gorilla commercial fro...while this and the previous gorilla commercial from cadbury are both very entertaining, I wonder how effective it truly is. <BR/><BR/>There is nothing about either commercial per se that connects with the brand until the end.<BR/> I may remember the content but will an average consumer remember the brand behind the content?Chris_Hhttps://www.blogger.com/profile/01928469083443033192noreply@blogger.com