Thursday, July 14, 2011

Emotion and Social Media

Emotional response can play important roles in the motivation to elaborate (think) and the motivation to share.

One of the most admired pieces at this year's Cannes Film Festival was a short social media film called "We Miss You" produced for the World Wildlife Fund.

video

The film's director, Hanna Maria Heidrich, won the Best Film School Young Director Award. The film was also awarded a Best European Branded Short and Special Jury Award.

Copyright © 2011 by John Eighmey. All Rights Reserved.