The latest Post-It advertising places the second-most attention getting factor in advertising (a charming dog) in the midst of an arresting depiction of the product's advantages.
This 15-second commercial is attention-getting, likable, and makes a point that will stick with us.
By the way, what is the first-most attention-getting factor in advertising? A charming child, of course.
The first commercial in this most recent Post-it Super Sticky Notes campaign featured a child reaching for the note. Clearly, they are working their way down the advertising attention ladder.
Smart, very smart.